Tuesday 3 November 2009

Internet Auction Report Phase 2

Inernet Auction Phase 1
Group of Tina & Yanshing

After discuss with Yan Shing. We have many ideas in our mind…
First, we both think that is possible to choose only one of the choices during the auction. So, we choose our choice number 2 “The Special Version of Extra Xylitol of Xbox 360 + 2 games for xbox 360”. After research in different kinds of auction website. We decided to choose Yahoo! Auction as our promotion media. It is because there are less competitor for selling the xbox 360 there, so we have a better opportunity to sold them out. Also, we can offer a more reasonable price in the Auction. As Yan Shing said before, the xbox 360 was won by the Extra Xylitol SMS Lucky Draw Campaign. That means the profit of those items are: 1 pack of Extra sugar free gum (HKD$8) + SMS fee (HKD$0.5) =HKD$8.5!! The lower price offer is our selling point. Also, our target audiences are:
(1) Ready buyer (who really love this special version)
(2) Repair center (some people who needs the parts in the xbox 360)

The original price of the xbox 360 is HKD$2369 now in Hong Kong.
We now sell HKD$1100 (for xbox 360) and HKD$ 299 (for 2 games for xbox 360) = HKD$1399 only! Maybe you think we are making too cheap for the items but our way is to make it into“Both Win” situation. It is because Yan Shing said he got his PS3 already, so he is not that interest in xbox 360. He just want to let the items go and earn some pocket money. On the other hand, buyer can buy those items in the lower prize that may be happy, too.

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